About us

This site is run by the Nordic Nicotine Pouches Alliance, an organisation convinced of the need for sustainable and adequate European legislation for nicotine pouches.

Our agenda and our positions are clear: Nicotine pouches are consumer products and should therefore have proper consumer labelling including product information and warnings. We support a complete ban on sales and marketing to minors. Manufacturing, ingredients, sales and promotion should be held to the highest industry standards. We consider a cap on nicotine content to be a necessary limitation to avoid unsound competition on the one factor that could increase the potential health risks of the product.

If you are a stakeholder, involved in the legislative process or have a story to tell you can reach us at  robert@nnpa.eu or jonas@nnpa.eu